Arranging off-site learning experiences and regional-focused programs are ways associations can take advantage of host-city locations The inaugural ASH-a-Palooza event in 2018 was held at Petco Park, home of the San Diego Padres, and featured a blood drop-shaped mascot named Red. The 30,000 people who come together each December for the American Society of Hematology's annual meeting are primarily interested in the same thing—the latest, most important science relating to blood and blood diseases. These clinicians and researchers from around the world "come for the content" rather than the destination, said William Reed, chief event strategy officer at ASH. "At the same… Read More